How to Create a Google Ads Campaign The Right Rules 2023.

As of my last knowledge update in September 2021 I can provide you with a general guideline. Please keep in mind that Google Ads policies and features may have changed since then. Be sure to check the latest Google Ads documentation and guidelines for any updates in 2023.

1. Set Clear Goals and Objectives: Determine the primary goals of your campaign whether it's to drive website traffic generate leads increase sales or promote brand awareness. Establish specific key performance indicators (KPIs) to measure the success of your campaign.

2. Keyword Research: Use keyword research tools like Google Keyword Planner or third party tools to find relevant keywords and assess their search volume and competition.

3. Create a Google Ads Account:  If you don't already have one sign up for a Google Ads account at account. Follow the setup process and provide the necessary information.

4. Campaign Settings: Configure your campaign settings including geographic targeting, language settings and bidding options. Set a daily budget and campaign start end dates.

5. Ad Groups and Ad Creation: Organize your campaign into ad groups based on related keywords and themes.

 

6. Keyword Matching: Choose the right keyword match types (broad match phrase match exact match or broad match modifier) based on your campaign goals and budget.

7. Bid Strategy: Select a bidding strategy that suits your objectives such as manual CPC enhanced CPC or automated bidding strategies like Target CPA or Target ROAS.

8. Create Landing Pages: Ensure that your website's landing pages are relevant to the ads and provide a good user experience. Optimize landing pages for mobile devices and load speed.

9. Tracking and Conversion Setup: Implement Google Ads conversion tracking to measure the success of your campaigns. Use Google Analytics to gain deeper insights into user behavior on your website.

10. Ad Extensions: Utilize ad extensions like sitelink extensions callout extensions and location extensions to enhance your ad's visibility and relevance.

11. Monitor and Optimize: Regularly review the performance of your ads and make adjustments as needed.Test different ad variations keywords and bidding strategies to optimize your campaign for better results.

12. Quality Score and Ad Rank: Focus on improving your Quality Score by creating relevant ads and landing pages and using high quality keywords.

13. Budget Management: Keep a close eye on your campaign budget and adjust it based on performance and goals.

14. Ad Schedule and Ad Rotation:  Optimize ad scheduling to show ads at times when your target audience is most active. Experiment with ad rotation settings to determine the best performing ads.

15. Negative Keywords: Continuously add negative keywords to filter out irrelevant traffic and improve ad targeting.

16. Regular Reporting: Generate regular reports to evaluate campaign performance and make data  driven decisions.

17. Compliance with Google Ads Policies: Familiarize yourself with Google Ads policies and ensure that your ads comply with them to avoid disapproval or account suspension.

18. A/B Testing: Conduct A B tests to compare different ad elements and landing page variations to identify what works best for your audience.

19. Optimize for Mobile: Ensure that your ads and landing pages are mobile friendly as a significant portion of users may access your ads via mobile devices.

Remember that successful Google Ads campaigns often require ongoing monitoring adjustments and optimization to achieve your desired results. Keep testing and refining your approach to maximize your ROI. Additionally, consult Google Ads support and resources for the most up to date information and best practices in 2023.

I apologize but I don't have access to specific information beyond my last knowledge update in September 2021 and I cannot provide real-time updates. Google Ads guidelines and policies can change frequently, and it's essential to stay up to date by visiting the official Google Ads support website or contacting Google directly for the most current guidelines for 2023.

1. Visit the Google Ads Help Center: Go to to access the official Google Ads Help Center.

2. Navigate to the Policies and Guidelines Section: Look for a section related to Policies or Guidelines. Google typically provides comprehensive information on their advertising policies and guidelines in this section.

3. Review the Latest Policies: Search for the specific guidelines you're interested in such as ad content policies landing page policies ad format policies and more. Google usually updates these documents regularly to reflect any changes.

4. Contact Google Support: If you have specific questions or need clarification on any policies or guidelines consider reaching out to Google Ads support directly.

Remember that adhering to Google Ads policies is crucial for running successful advertising campaigns on the platform as non-compliance can result in ad disapproval or account suspension. Therefore it's essential to stay informed about any changes or updates to these guidelines.